Monday 29 April 2013

He leaves the scene when the game needs him most...



Where is Sinzu? From his tweets he is somewhere in Obamaland. I am more intrigued on why he has been missing from the game for a while now. Why has a rapper who churned out a hit as big as “Carolina” disappeared from the rap scene? These days he feeds his starved fans with tweet morsels which fail to indicate when he will drop new materials.
Sinzu’s disappearing act is nothing new. He leaves the scene when the game needs him most. After dropping his successful ‘Money Long-The Mixtape’ which churned out the hits ‘Omoge’ and “Sanboribobo” Sauce Kid fizzled into irrelevancy. In a 3 year gap he was hardly heard from music-wise. It is important to point out that during his absence rap music shifted from the Rugged Man/Mode 9 era to the M.I/Naeto C era. These are valuable years that Sauce Kid failed to capitalize on.
Fortunately Sauce Kid bounced back to reckoning in 2010 with the Don Jazzy produced “Under G”. It was a smash hit that brought Sinzu back into relevancy. Later that year he dropped his anticipated debut album ‘African American’ which pushed out the infectious and hilarious “E Don Dey Madt” single. A breakdown between Sauce Kid and Storm Records affected the marketing of the promising album. It was no surprise to see Sauce Kid leave the label after.
The following year, Sauce upped his hustle, formed the Sinzu Music Group and christened himself after his funny alter-ego Sinzu. Working with Davido he brought out the hit single “Carolina” which was produced by Maleek Berry-who is now signed to Wizkid’s imprint, Star Boy. Riding high off the success of “Carolina”, he hooked up with Timaya on “L.O.K.O”. Unfortunately that was a dud and Sinzu ran back to his shell. The rapper hasn’t released any major track since then. At a certain time he was dropping random freestyles on the internet but that didn’t last long.
Sinzu’s disappearing acts over the years is infuriating and puzzling. He is more than a talented rapper; he is highly unique, flowing in Yoruba and American English with equal ease and skill. Whatever language he spits in he is accepted by all. How he hasn’t capitalized on this unique talent of his is disappointing. Sinzu is selfish for denying rap lovers in this country the opportunity to enjoy his amazing talent. The game is unforgiving to people who toy with what they have. He has what it takes to grab the rap game by the throat but his hide and seek routine might soon make him a memory. He needs to snap out of his adolescent behaviour and man up. The game isn’t rosy for anyone.
Sinzu wherever you are, I hope you are reading this. The game needs you but most importantly you need the game. It’s time to come back. We miss you.

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